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PSYCHOLOGY OF DESIGN

Office Redesign for BSU Coach Chris Peterson

The Idaho Business Review’s publication “Square Feet” asked us to reveal design strategies encompassing research on the psychology of design. We chose a project we had completed for the winnest football coach in college history, Coach Chris Peterson, head coach at the University of Washington. His record speaks volumes.

“Coach Pete’s philosophy called not for a desk that served as a barrier, but for a round table that reflected his egalitarian, democratic approach.”

Read the full published case study by downloading the PDF below.

DOWNLOAD CASE STUDY