New Projects

• Small Corporate User
  Corporate Headquarters Building
  30,000 sq. feet
   
• Law Firm
  Renovation
  20,000 sq. feet
   
• Educational User
  Multiple Projects, New Campus Building Addition
  50,000 sq. feet
   
• High-End Residential Remodel
  5,000 sq. feet
   
• Collaboration with Large A/E Firm
  International Projects
   
• Large Corporate User
  Public Lobby Renovation
  5,000 sq. feet.
   
• Law Firm
  Relocation and Renovation
  20,000 sq. feet.
   
• Educational User
  Multiple Locations Renovations
  100,000 sq. feet.
   
• Manufacturing Showroom
  Regional Facilities
  10,000 sq. feet
  Small Corporate User

Design Directions
Several new color trends are emerging, and have been redirected since September.
Special effects and finishes such as semi-lustrous metallics and matte finishes will continue to make their mark, but with less iridescence and more luminescence.  The new look adds dimension, depth and sheen.  This direction embraces the interconnection of metals in design and a combination of warmth emitted by natural materials sought out by many companies. 

Continuing at the beginning of the new millennium, a direction toward historic reference exists and remains an influence. Comfort materials such as natural wood, suede, wool, linens, and cottons dominate current directions.  A well worn patina renders a deep sense of security. 

Environmentally influenced techno-naturals, including strong gray influences and future brights or atmospheric, exhilarating tones are emerging as trends.  The brights celebrate the reds and blues giving patriotic recognition to our nations colors, when grouped with a  proportionate amount of white.  While important now, the patriotic theme is less important as a spatial color direction, more important as a personal fashion choice.  However, blues remain very popular and will likely continue some time into the future.

J S D A Inc. revels in the opportunity to sense the pulse of society and optimize those directions for individual client personalities.  We remain at the forefront of design directions  and look forward to bringing you the latest innovations.

"To design is to plan and organize,
to order and relate and to control.
In short it embraces all means
opposing disorder and accident. 
Therefore it signifies a human need
and qualifies man's thinking and doing."
-- Joseph Albers
 

Great Schools of Design
The Design University, Los Angeles
Northern Illinois University, Chicago
University of Cincinnati, Ohio
Arizona State University
California State University, Long Beach
Washington State University, Spokane

"With your excellent presentation
and invaluable insights, you have made a fantastic contribution to our students' understanding of the design field. . .

The positive feedback and the sparks
of interest from the students is greatly due
to your outstanding overview."
- - Mr. Jeffrey Daniels AIA
Head of Arc ID Program,
 University of California at Los Angeles

Lighting Directions
Layering light in space produces the most satisfying aesthetic environments.  In order to provide comfort lighting, we see a demand for more tradition lighting techniques. The necessary general illumination in any space can come from cove lighting or exposed fixtures.  Light sources can include a second source of indirect light, which may be switched separately for various light levels and looks.  Adding a dimmer increases the range of moods produced through illumination. 

Feature lighting, such as recessed adjustable fixtures or track fixtures will highlight moveable objects, i.e. art, furniture or a variety of displays.   The poignant light source will add a dramatic touch to the object featured.

Common light fixtures positioned at the center point of a ceiling provide dual function.
It is a source of bright, indirect light for shadowless illumination for performing tasks requiring higher levels of light.   The concept of a centered fixture is becoming less and less viable as spaces transition into multifunctional areas.   Adjustable lighting plays a bigger role in addressing the multiple needs.  Some pendant lights offer the flexibility of a change in height which assists in the multiple functioning.

Accent lighting is still required to fill a space and provide the proper highlights.  Walls, additional work areas or furniture areas and plants are addressed next.  Every piece of art on the walls, or in a space do not require specific lighting.  Care is taken to consider the color temperature and lamp type where MR-16's warmly lighting humans, retail displays and food. 

Plants can be uplighted, downlighted or both.  The leaf characteristics and the resulting shadowing is carefully orchestrated to produce a pattern of light which supports the overall design.  More sculptural elements, like art or cactus, require lighting from a couple of angles to give the appropriate dimensional quality.

The most important criteria of good lighting design for all spaces, including contemporary offices or residential spaces, is to have controllable light that lets the various spaces serve the intended purposes.  Light layering is key with attention to specifically designed fixtures which complete the design concept.

News
Congratulations are in order for the new
Graduate with a Masters degree in Educational Technology: Ms. Janice Stevenor Dale.

The professional practices of JSDA Inc. have featured in "Management for the Small Design Firm" by author Jim Morgan. The dialogue includes project photography complemented by virtual officing practices. The firm is recognized as flexible and responsive, focusing on active client participation. Janice Stevenor Dale is a certified interior designer, capable of stamping and sealing the firm's construction documents for plan check submittal to building officials throughout the State of California.

Interviewing Info
Masters candidates, graduates and students of Architecture and Design are welcome to send their resume to the attention: Design Principal at JSDA, Inc. Internships are available throughout the calendar year. Applications for internships must be made in advance. Once a resume is submitted, upon qualification, JSDA will schedule an interview. The following items are required for presentation within the interview: presentation boards, strategic planning and research reports, construction documents, CADD drawings, construction and furniture specifications, and ideation sketch book.